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Shifted Indy 500 Makes IndyCar Season Audience Comparisons Tough

NBC averaged 675,000 viewers for the NTT IndyCar Series season finale from St. Petersburg on Sunday afternoon. The series in recent years had normally finished by mid-September, but was pushed back by over a month due to COVID-19. Last year, NBC averaged 740,000 viewers for a final from Laguna Seca (also on a Sunday afternoon). While down from ’19, this year’s finale is up from 629,000 viewers on NBCSN in ’18 or 528,000 viewers in ’17. In terms of head-to-head competition on Sunday afternoon, IndyCar easily topped the LAFC-Galaxy match on ABC (369,000 viewers). A season-long viewership look for IndyCar, like many properties, is tough, given that the circuit’s most-prominent race -- the Indianapolis 500 -- was shifted from its normal Memorial Day weekend slot to August (leading to a record-low audience). When removing the Indy 500 and a Friday afternoon race on USA Network, IndyCar averaged 664,000 viewers for 12 races, up from 649,000 for a comparison to 15 similar races last season. The top race in ’20 was the season-opening race from Texas on NBC (1.3 million viewers). The opener had to be shifted to June 6 following a postponement of the season that was set to start in St. Pete on March 15. Many other races were also postponed.

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