Vikings Exec VP & CMO Steve LaCroix Leaving Team After 20 Years

Vikings Exec VP & CMO STEVE LACROIX is leaving the organization in his 20th season with team. He oversaw all aspects of Vikings-related revenue and marketing initiatives, in addition to partnership activation, special projects, corporate development, guest relations, content and production, analytics and fan development. He also played a key leadership role with the development of the Vikings' new TCO Performance Center HQ and the 200-acre Viking Lakes campus. LaCroix led much of the business-side transition to U.S. Bank Stadium and was the lead negotiator for naming rights with U.S. Bank. Prior to joining the Vikings, LaCroix worked as the Dir of Sponsorship Sales for Pacers Sports & Entertainment from 1999-00. LaCroix's tenure with Pacers Sports & Entertainment began in 1991 as an intern in ticket sales (THE DAILY).