Tech

PGA Tour Partners With Hyperice for Recovery Technology

By Andrew Cohen 10.21.2020

Hyperice has signed a multi-year agreement to become the official recovery device of the PGA Tour. The Tour now joins MLB, the NBA, and UFC as major sports leagues to partner with Hyperice, which values itself at $700 million.

Hyperice’s muscle therapy products will be added to the PGA Tour’s Player Performance Centers, the mobile fitness centers that travel to PGA Tour and PGA Tour Champions events. Throughout the season, players will have access to Hyperice’s handheld percussion massage devices, vibrating foam rollers, heat wraps, and ice compression wraps.

Hyperice will also create custom content for PGA Tour Active, a platform that shares articles and videos capturing the lifestyle and fitness routines of PGA Tour players. The PGA Tour will also promote Hyperice’s connected fitness app, and begin selling Hyperice products on-site at 16 TPC golf courses around the U.S.

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