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Rays' Arozarena Rides Postseason Success To Social Media Growth

ALCS MVP has gained 25,000-plus Instagram followers since he helped eliminate the Yankees on Oct. 9GETTY IMAGES

Rays LF Randy Arozarena tonight during World Series Game 2 will look to continue the hot hitting he has displayed thus far during the postseason -- last night's 0-3 notwithstanding -- and his debut on the national landscape has led to an explosion of fans on social media. The ALCS MVP has gained more than 25,000 followers on Instagram since he helped eliminate the Yankees from the playoffs on Oct. 9. That represents a 170% jump in followers. The largest single-day increase came on Oct. 18, the day after the Rays clinched their second World Series berth. The rookie saw a 24% increase from the previous day. While Arozarena keeps a relatively low profile on social media -- Instagram is the only platform he uses -- he has captivated his audience during the postseason. In addition to shining on the field, Arozarena's affinity for his Pinto Ranch cowboy boots is now viral, a potential contribution to his social media rise. 

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