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Leagues and Governing Bodies

NBA Meeting With TV Partners To Decide Next Season's Start Date

The NBA this week will have meetings with its TV partners to decide on the start date for the next season, with the consensus leaning towards "sooner rather than later" in order to keep the '21-22 season on track, according to sources cited by The Ringer's Bill Simmons. The thinking is, this "next season is screwed now." Fans "aren’t going to be back till god only knows." Simmons: "They have to preserve the season after the move, which I think they’re starting to talk themselves into and I know they have talks about it this week with the networks, you bite the bullet. You start it sooner than later. You go like 70 games, get rid of the All-Star Break. … You try to get it done by mid-July. … They need to preserve the next season." Simmons noted the long-rumored Christmas Day season start date likely lost traction amid the 37% viewership drop for the postseason. The NBA learned that "nobody watches television in August, regardless of whether there’s a pandemic or not." The ratings "just aren't going to be as good." September was "just a catastrophe going against football and then the election." Simmons: "You know what really worked? Having the Finals in June, the offseason in July. You own those two months. They want to get back to that, or some version of that" ("The Bill Simmons Podcast," The Ringer, 10/19).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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