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Sports Business Daily issues
Volume 27 No. 83
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ViacomCBS Exec Jacqueline Parkes On Reaching Young Demographics

By Mike Chupita
October 15, 2020
Being able to reach and engage with younger viewers is top of mind for most networks. And finding innovative to ways to reach these viewers without live, in-person events is at the core of what ViacomCBS Entertainment & Youth Group CMO & Exec VP/Digital Studios Jacqueline Parkes has been ...
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