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Marketing and Sponsorship

UCLA To Wear Under Armour This Year Despite Pending Lawsuit

UCLA will “continue to wear” Under Armour jerseys this year despite the fact they are "suing the apparel giant" for more than $200M after UA attempted to terminate the record $280M deal signed in ’16, according to Ben Bolch of the L.A. TIMES. The decision comes “out of necessity and not by choice.” UCLA AD Martin Jarmond: “There’s too much lead time needed to go with another company and produce all the apparel needed for all the teams.” He said that UCLA “had enough gear to outfit their football team … in addition to other fall teams.” However, inventory “needs to be taken for spring sports to ensure there is enough gear to meet the players’ needs” (L.A. TIMES, 10/8).

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