Gaming-Machine Maker Aristocrat Pens Deal With Raiders, Allegiant

Australia-based gaming-machine manufacturer Aristocrat Technologies is an "official partner of the Raiders and Allegiant Stadium" in a deal that features "signage throughout the 65,000-seat facility, including in-stadium and in-game branding and naming rights to the Owners East Club," according to Mick Akers of the LAS VEGAS REVIEW-JORNAL. The deal, announced Thursday, includes the "Aristocrat Club at Allegiant Stadium, an exclusive area with a full-service premium bar, luxury lounge and upgraded stadium seating for game viewing." The club "spans between the 20-yard lines on one side of the stadium." Aristocrat also will "serve as the presenting sponsor of the Raiders’ 50/50 Raffle." The deal "does open the door for a Raiders-branded slot machine through Aristocrat," although that is "not in the works currently." NFL VP/Communications Brian McCarthy said that there is "no regulation that would disallow a Raiders-themed slot machine." The deal "marks a first for the company" (LAS VEGAS REVIEW-JOURNAL, 10/9).