MLB's postseason marketing campaign "celebrates what might be the biggest departure from tradition yet: a 16-team playoff field," according to Jameson Fleming of ADWEEK. Channeling its "best impression of college basketball’s March Madness, the league’s spot 'October: The Remix' highlights that 'we’ve never done October like this before.'" MLB Senior VP/Marketing Barbara McHugh said that MLB is "prioritizing bringing the game to fans with unique content across its social media accounts, new interactive fan engagement products and additional content for players to share through MLB’s Player Social program." Fleming noted the campaign continues MLB’s "push to spotlight its new crop of young superstars." The league began "hammering home the next generation of ballplayers" in '18, and the '19 “We Play Loud” campaign "featured some of the league’s brightest young stars," including Braves LF Ronald Acuna Jr., Brewers RF Christian Yelich and Yankees RF Aaron Judge (ADWEEK.com, 10/1). The spot is narrated by DJ Khaled and features Steve Aoki’s remix of BTS’ “Mic Drop” as its soundtrack (THE DAILY).
