Coyotes President & CEO Xavier Gutierrez met with staff and children at the Chicanos Por La Causa Community Center, "continuing the team's outreach to the Latino community that has become more a part of its mission since Gutierrez was hired in June," according to Jose Romero of the ARIZONA REPUBLIC. Coyotes RW Vinnie Hinostroza "helped with a short skills clinic for the children who go to the community center for remote learning." Hinostroza showed the children "how to stick handle and helped with drills." He said that the sport "can only grow and become more diverse with such visits from the Coyotes, a franchise that isn't known for being visible in local communities of color." But Coyotes Owner Alex Meruelo and Gutierrez, the former the first Latino majority owner and the latter the first Latino president and CEO in NHL history, "have begun to take steps toward a larger presence among Latinos, who made up 42.6 percent of Phoenix's population in July of 2019." Gutierrez: "This is core to who we want to be. It is up to us to extend our hand, to open our doors to say 'you are part of our fan base.' ... But we're going to go where the puck is going. We're going to reach out to non-traditional communities that may not have been exposed to hockey" (ARIZONA REPUBLIC, 10/1).
