Tech

WAVE.tv Secures Content Deal With PFL

By Jen Booton 9.25.2020

The Professional Fighters League (PFL) has inked a new distribution partnership with sports media company WAVE.tv that will expand its content across WAVE.tv’s brands on social media, which have a collective 200 million followers.

PFL content will be shared across WAVE.tv’s Instagram, Twitter, Snapchat, TikTok, Facebook, and YouTube properties. Much of the content will be posted via WAVE.tv’s combat-centric media brand “Haymakers.” Content will range from original short-form videos, to fighter profile pieces and PFL highlights.

The partnership with WAVE.tv follows the launch of PFL’s first OTT streaming platform and PFL Studios, the league’s new media division focused on producing original MMA content.

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