Column: NHL's Latest Stanley Cup Promo Misses Mark

A new promo by the NHL "attempts to honor the physical sacrifice players are making, but it misses the mark completely," and instead it "glorifies a culture of toxic masculinity that has disastrous consequences for players down the line," according to Hemal Jhaveri of USA TODAY. The promo, which the NHL released on its Twitter feed, "shows player after player taking a shot to the body and then hobbling off to the bench or writhing in agony on the ice, turning physical pain into a passive spectacle to be cheered." So much about this promo is "flat-footed." Jhaveri: "For the culture of the game to change, the NHL can and has to do better" (USATODAY.com, 9/22).