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Volume 27 No. 10
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A-B InBev Cutting Sponsorship Portfolio By 25%

A-B InBev recently began "paring its extensive sponsorship portfolio by around 25%," with the cuts taking place "across sports, music and other entertainment properties, eventually reducing A-B InBev’s roster of property deals from around 400 to between 280 and 300," according to Terry Lefton...

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