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Volume 27 No. 6
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Steelers' Smith-Schuster Continues To Grow Marketing Profile

Steelers WR JuJu Smith-Schuster is adding two new marketing deals to his growing portfolio ahead of the '20 NFL season. He will be the spokesperson for DAZN's NFL coverage in Canada, and he also has launched his own cereal called "Jumpin' JuJu Crunch." The cereal will be available starting Saturday exclusively at Giant Eagle locations, with 100% of the proceeds going to the JuJu Foundation. The cereal was developed with PLB Sports & Entertainment, which also created Flutie Flakes. Smith-Scuster's sponsors include Art of Sport (automotive), Hasbro (entertainment), HyperX and Monster Products (consumer electronics), Oakley (apparel/footwear) and Pizza Hut (dining). See more on Smith-Schuster in SportsAtlas (THE DAILY). THE ATHLETIC's Sean Fitz-Gerald noted Smith-Schuster has emerged as a star off the field as he enters his fourth season, with a "command of social media platforms such as Instagram, TikTok and YouTube." He can alternate from giving fans "a tour of the Steelers locker room" to showing them a "new dance, or both" (THEATHLETIC.com, 9/10).