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Marketing and Sponsorship

Deal With Penguins Gives FNB Naming Rights To Arena Entrance

First National Bank reached a multiyear deal with the Penguins that "includes naming rights to one of the gates at PPG Paints Arena and other sponsorships," according to Mark Belko of the PITTSBURGH POST-GAZETTE. The PPG Paints entrance on Centre Avenue across from Logan Street "will become the 'F.N.B. Gate,' replacing Verizon, which had held the naming rights." Additionally, a premium seating section inside the arena "will be renamed the 'F.N.B. Club,' replacing KeyBank, whose sponsorship has ended." FNB also will join a dozen other companies in becoming a Penguins founding partner, and it will become the "official retail banking partner and official digital banking partner of the team." The latter designation includes the "placement of bank ATMs throughout the arena and the creation of a new digital center that incorporates banking services with promotions" (PITTSBURGH POST-GAZETTE, 9/11).

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