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Volume 27 No. 54
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Bud Light Launches Esports Competition On Its Twitch Channel

Part of Bud Light's strategy is to advertise its products during games Photo: BUD LIGHT Bud Light "created its own" esports competition, launching "Battle of the Best" on its Twitch channel this week, according to Seb Joseph of DIGIDAY. The Tuesday-Friday event includes some of the pla...

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