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Marketing and Sponsorship

Jimmie Johnson Pursuing Sponsorship For '21 IndyCar Season

Johnson hopes to have a direction on IndyCar by the end of September regarding sponsorshipGETTY IMAGES

Driver Jimmie Johnson's recent NTT IndyCar Series test with Chip Ganassi Racing has "motivated the seven-time NASCAR Cup champion to pursue sponsorship for an ambitious 2021 calendar," according to Marshall Pruett of RACER.com. Johnson, who is in his last full-time NASCAR season, told the "Dale Jr Podcast," "It's a tricky time right now with marketing dollars being hard to find and companies that are actually able to spend money on marketing right now with the COVID situation. So, we're out trying to find funds and literally trying to raise sponsorship funds to go run the full road course and street circuit schedule. That would be my dream world." Johnson "hopes to have a direction on IndyCar by the end of September." Johnson: "I don't have a team narrowed down yet, but we have a lot of lines in the water looking for sponsorship to take to a variety of teams. There is the manufacturer conversation. Some of the teams I'm speaking to are Chevy. Others are not. So, it's something I have to consider and weigh out as time goes on." Pruett noted although Johnson "does not foresee the Indy 500 being part of a 2021 plan, he could be open to it in the second year of a contract" (RACER.com, 8/19).

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