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Volume 27 No. 10
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Source: NFL Open To Using Virtual Fans In Stadiums For Game Days

The NFL is considers the use of virtual fans in stadiums a "viable option for game days" this season, according to a source cited by Jeremy Fowler of ESPN.com. The league "utilized the practice during the virtual draft in April and has a similar template available in the absence of real fans." The NBA "has found success with a similar model for its game action in its bubble" at ESPN's Wide World of Sports in Orlando. Some teams "still are hoping for 33% to 40% capacity in their stadiums to start the season, but that's hardly a slam dunk given the national spike in positive tests." Enhanced visual advertising also is an "option to fill vacant seats" (ESPN.com, 8/6).