GSU has played in the venue, formerly known as Turner Field, for three seasonsGETTY IMAGES
Georgia State will have one of the richest stadium naming-rights deals outside of the Power Five conferences, as the school has closed a 15-year, $21.5M agreement with Center Parc Credit Union. The contract will be reviewed by the University System of Georgia Board next week, where it is expected to be approved. Van Wagner Sports & Entertainment had been in the marketplace about two years trying to sell naming rights to the stadium, which previously was the Braves' Turner Field. GSU has played in the venue for three seasons. In addition to branding inside the stadium, CPCU will be seen by thousands of drivers on the interstate each day -- the venue sits at the busy merger of I-85 and I-75. CPCU is a division of the Atlanta Postal Credit Union. Georgia State has seen its revenue from corporate partnerships increase since it began working with Van Wagner as its multimedia rightsholder in '15. Naming rights were not part of that original deal, but AD Charlie Cobb hired Van Wagner in a separate agreement to sell naming rights. GSU's deal would be the ninth-largest in terms of total value in college athletics for all venues, and fifth-largest for college football stadiums; Colorado State is the only other Group of Five school in the top five.
