ADWEEK's Doug Zanger noted NWSL expansion club Angel City, which will begin play in '22 in L.A., named Battery, R/GA and Plural as partners to "help market the team." Plural, N.Y., was "tasked with social content and support" of the team's launch, while global firm R/GA "will focus on social strategy and community engagement." Battery, L.A., "had the heaviest lift, leading the naming and brand design" (ADWEEK.com, 8/5).
ISAAC SEES BUMP IN POPULARITY: FS1's Jenny Taft said Magic F Jonathan Isaac's jersey has "skyrocketed in sales on NBA.com" after he stood for the national anthem instead of kneeling last Friday. Taft: "Isaac's jersey is now the second-most popular jersey of any current player, only behind LeBron." FS1's Shannon Sharpe said a "lot of people see him as the symbol of those that don't believe that players should be kneeling" or that players "have anything to complain about" (“Undisputed,” FS1, 8/5).
GET YOUR MOTIVE RUNNING: CBD athletic performance brand Motive CBD is activating around three of its endorsers -- former NFLer Nick Mangold, PBR bullrider Jess Lockwood and WWE announcer Charly Arnolt -- to promote a new giveaway. Mangold, Lockwood and Arnolt will appear in videos across Motive CBD's social platforms, as well as their own. The giveaway runs through Aug. 15 and will see 10 consumers receive a wellness bundle worth $110 each (Motive CBD).
