Group Created with Sketch.
Volume 27 No. 5
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

NBA Chief Marketing Officer Talks League's Moves Amid Pandemic

NBA CMO KATE JHAVERI discussed the league's "time off the court, the social-justice movement that erupted during its pause and the return to play," according to a Q&A with Nat Ives of the WALL STREET JOURNAL. Jhaveri said when the NBA paused the season, it "felt like the world paused with us....

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...