Group Created with Sketch.
Volume 27 No. 5
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

UBS Hopes Isles Naming Rights Deal Helps Capitalize On N.Y. Market

As the pandemic continues to rock the sports business, especially the sponsorship market, Swiss investment bank UBS thought it still was the right time to lock into its $350M-plus naming-rights deal with Oak View Group for the Islanders' new Belmont Park arena. It is the largest such deal to date f...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...