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Volume 26 No. 223
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NBA Marketing Notes: Celtics Get Signature Beer In Brewery Deal

In Boston, Gary Dzen noted Framingham, Mass.-based Jack's Abby is "partnering with the Celtics to create a signature beer, Pride and Parquet, to be released in the late fall or early winter." The collaboration is the "first of its kind for both parties, who say the NBA franchise approached the brew...

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