Menu
Media

Unique Opportunity, Challenges Face NBC Next Summer In Tokyo

NBC Olympics Exec Producer & President Molly Solomon said that next summer's Tokyo Games "takes on bigger importance with everything that has transpired worldwide this year," according to Joe Reedy of the AP. NBC had "already done most of its features and taped promos" before the IOC postponed the games in March. With "hardly any access to athletes currently, the network is asking them to chronicle their revised training routines for any updates or new features." Other issues include "how many people NBC will send to Tokyo." There are "usually more than 2,000 in the contingent, but that is likely to be cut back, with an additional percentage of the production emanating from NBC Sports Group’s headquarters in Stamford." Solomon said that even though the production processes "might change, how the network will cover the games will remain the same." But Reedy noted NBC also is "facing a mammoth task that hasn’t been encountered since 1984, which is one network doing two Olympics in a six-month span." NBC’s coverage from Tokyo will be "more than 7,000 hours and the 2022 Beijing Winter Games 2,500." Solomon said, "The fact that it is a big challenge is even more attractive to our team because the Olympics are the most complex to produce. The good thing about Beijing is there is a familiarity with the area" (AP, 7/27).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/07/28/Media/NBC-Olympics.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/07/28/Media/NBC-Olympics.aspx

CLOSE