AD AGE's Adrianne Pasquarelli notes Bank of America today "will air a 30-second spot as part of the bank's 'Let's Rally' push." Set to Willie Nelson's "Always On My Mind," the ad "shows empty baseball stadiums around the country and staffers getting the fields ready." BofA "used drones to capture images of the stadiums," working with GroupeConnect, its dedicated Publicis agency. The bank, an MLB sponsor since '04, also is "teaming up with the Boys & Girls Clubs of America for the new campaign" and will donate $10,000 to the organization "for every late-game rally," up to $1M (AD AGE, 7/23).
NO HALF MEASURES: Hankook Tire began the second phase of its MLB "Never Halfway" integrated marketing campaign with two ads called "Long Catch" and "Perfect Pitch." This is the first ad campaign dedicated solely to the U.S. market since the announcement of the MLB partnership in '18. Both commercials are centered on Dodgers P Clayton Kershaw. Hankook also will develop baseball-themed assets that feature Kershaw for print and digital ads (Hankook).
VALUE OF A DOLLAR: Dollar Bank is the "new retail banking partner of the Indians," and in Cleveland, Kevin Kleps noted this "signifies that Cleveland-based KeyBank isn't an Indians partner for the first time since Progressive Field opened" in '94. Activation with the team "will extend to all Dollar Bank branches in the region." A Dollar Bank spokesperson said that this is its "only sports sponsorship" (CRAIN'S CLEVELAND BUSINESS, 7/21).
