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FaZe Clan CEO Talks International Expansion, Improving Diversity

FaZe Clan has grown into one of the biggest esports companies in the world at a $240M valuation, and FaZe Clan CEO Lee Trink said that the company is "in the process of fundraising for its Series B as it readies further international expansion and moves to diversify its ranks," according to Lara O'Reilly of DIGIDAY. Trink said regarding international expansion, "A test market we tried in December was in Thailand where we made the decision to lead with an esports team. We recruited a PUBG Mobile team (and FIFA Online players) in Thailand and content is starting to follow." FaZe Clan signed its first female member last year, and Trink said diversifying the company's ranks further is "something we've been having not only more and more conversations (about) but some action behind bringing more females in." Trink: "As leaders in the space, we need to lead in terms of bringing in more women and bringing in more diversity." Meanwhile, Trink said that gaming is "a little bit late to the party" in regard to policing bad behavior. Trink: "If you look at a lot of the things we've done -- building bridges to the traditional entertainment space and also starting to bring in significant sponsors -- a couple of years ago that really didn't exist." He added, "Now we've been able to build those bridges, we can fix that, but then the other part of it: We have to grow up. We have to be good citizens within the business community" (DIGIDAY.com, 7/8).

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