Menu
Tech

ESPN, CBS Will Feature Athletes Unlimited Summer Softball

All 30 games of Athletes Unlimited’s new professional softball league will be broadcast live via CBS Sports Network and ESPN this summer. Games are due to begin on Aug. 30 at Parkway Bank Sports Complex in Rosemont, Ill. Because of COVID-19, fans will likely not be allowed to watch in-person.

CBS Sports Network will televise seven games in the U.S. and Canada, including the weekly matchup between the teams whose captains top the player leaderboard. ESPN will distribute the remaining 23 games across its platforms in the U.S. as well as in Latin America. A broadcast schedule has yet to be finalized. Most games will livestream on ESPN3, though some games may be televised. ESPN partner TSN will broadcast games to viewers in Canada.

Athletes Unlimited will rank the league’s 56 players according to their team and individual performances each week. The top four players on the leaderboard will become the captains of the teams for the following week, and will be able to draft their own teammates, meaning team rosters will change throughout the season.

“We are thrilled to be working with CBS and ESPN. It was extremely important to us to offer our games to a broad audience and not require an additional paid subscription. We look forward to highlighting our players through compelling storytelling and incorporating new technologies that will cover every angle of play and integrate content from both players and our fans,” said Jon Patricof, Athletes Unlimited co-founder and CEO, in a press release.

Ross Mobile Productions will overlay stat graphics and integrate social media posts into on-air broadcasts for ESPN and CBS. Ross Mobile will also provide slow motion cameras to capture on-field movement, as well as mic all players and umpires.

“Having all 30 games available to our fans with enhanced technology is an amazing opportunity to showcase our talents and increase awareness for professional softball around the world,” said Cat Osterman, who pitches for the USA National Team and will play in the league this season.

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/07/01/Technology/espn-cbs-athletes-unlimited-summer-softball.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/07/01/Technology/espn-cbs-athletes-unlimited-summer-softball.aspx

CLOSE