The National Basketball Players Association has partnered with Opendorse to help manage publishing on players’ social media accounts. The agreement aims to assist NBA players with monetizing their names, images and likenesses through brand partnerships and sponsored content.
Opendorse’s platform allows brand partners to create draft posts for Facebook, Twitter and Instagram. But the posts will only be published If athletes first approve them.
“It’s exciting to see the NBPA take the next step to help the players and brands work together,” Brooklyn guard Caris LeVert said in a press release. “As NBA players, we are always juggling different obligations and having a tool like Opendorse to streamline the process of working with brand partners makes our lives that much easier.”
Opendorse’s existing partners include the NFLPA, MLBPA, the WNBPA, the NHL, the LPGA, PGA Tour and the WTA. However, according to the company, this deal is significant because NBA players garnered 1.6 billion total engagements on social media and 1.5 billion video views in 2019, more than any other group in North American team sports.
