Menu
Marketing and Sponsorship

Tennis Channel Hosts Pop-Up Activation For Charleston Tourney

The Credit Bank One Invitational tennis exhibition began Tuesday in Charleston, S.C., and event sponsor Tennis Channel "held its first live, drive-in viewing event" for fans, according to Ian Zelaya of ADWEEK. The network "partnered with the local Terrace Theater to host the pop-up activation for guests in 26 cars." Tennis Channel Exec Dir of Marketing Neil Roberts said that the brand "wanted to offer an alternative way for fans to comfortably watch the opening night matches, and to build awareness for the tournament," which runs through Sunday. Zelaya noted Tennis Channel's digital team "put a call out on social media for local residents to RSVP for free, with invites granted on a first-come, first-serve basis." During the event, each car "received free snacks, drinks and branded swag." The brand's onsite team "encouraged guests to post about the event with the tournament hashtag #CreditOneBankInvitational to boost awareness." Roberts said that the network "will measure success based on social coverage, as well as earned media coverage." Roberts added that Tennis Channel "will continue to explore ways to engage fans locally where future tournament broadcasts occur" (ADWEEK.com, 6/24).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/06/25/Marketing-and-Sponsorship/Tennis-Channel.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/06/25/Marketing-and-Sponsorship/Tennis-Channel.aspx

CLOSE