Coach Partners With LeBron James On Push To Get Out The Vote

N.Y.-based fashion brand Coach has thrown its muscle behind LeBron James' "efforts to get out the vote in November" by "partnering with James' newly created More Than a Vote organization," according to Jean Palmieri of WOMEN'S WEAR DAILY. Coach is "committed to mobilizing the full resources of the company, including its employees, collaborators and retail stores." Coach CMO Carlos Becil was a "major supporter of the brand getting involved with the nonprofit." Becil said while Coach has not previously participated specifically in other voter-related initiatives, "the platform is a natural extension of programs we've supported in the past." Yesterday, the day of primary elections in New York and Kentucky, More Than a Vote "launched its website and created additional partnerships with former First Lady Michelle Obama's national nonpartisan When We All Vote organization, as well as The Lawyers' Committee for Civil Rights Under Law's Election Protection coalition and Stacey Adams' Fair Fight Action" (WWD.com, 6/23).