UNC Charlotte's rebranding will feature "new logos around campus, in athletic facilities and on uniforms and merchandise," according to David Scott of the CHARLOTTE OBSERVER. Charlotte is replacing its familiar "'C pick' with what they've called the 'all-in C.'" It features a "gold-mining pick inside a 9-degree forward-slanting 'C' with beveled corners." The secondary logo "features the letters 'CLT,' and two more logos read '9ers' and '49ers.'" Those logos "have the mining pick worked into the '9.'" Scott notes Charlotte's primary color of green "has been changed to a slightly darker hue." The rebranding comes after the school's "two most viable programs -- football and men's basketball -- had resurgent seasons." The secondary "CLT" logo is an "important part of the brand." Charlotte AD Mike Hill said of the logo, "We want to continue to develop connectivity to the city. That's hugely important to us, to be seen as Charlotte's university, Charlotte's teams and Charlotte's program." Meanwhile, the primary logo "will not yet be seen on the field in Richardson Stadium." Hill said that the stadium's artificial turf "isn't ready to be replaced, and placing what would be something temporary at midfield would be impractical and unsafe" (CHARLOTTE OBSERVER, 6/24).
