Marketing and Sponsorship

Under Armour's Sportsmask Sells Out In Less Than An Hour

6.15.2020

Under Armour's Sportsmasks, designed to address concerns about exercising amid the pandemic, "sold out in less than an hour" after becoming available Thursday, according to Coral Murphy of USA TODAY. Now, customers "hoping to get their hands on the workout masks who missed out now must wait until July." The $30 masks are "intended to be more comfortable and breathable than a typical face covering." They are made with "three layers, matching current recommendations" by the CDC (USA TODAY, 6/12).

The UA SPORTSMASK is a first-of-its-kind performance mask engineered to equip athletes returning to training.

The 3-layer model is treated with PROTX2 to maximize breathability while protecting the health and well-being of all.

Just released on https://t.co/nrGLnaNnfJ. pic.twitter.com/paZ8OVeFfh
— Patrik Frisk (@PatrikFrisk) June 11, 2020

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