Antetokounmpo Makes First Brand Investment In Ready Nutrition

Antetokounmpo's partnership with Ready Nutrition's Pat Cavanaugh has evolved over 18 monthsNBAE/GETTY IMAGES

Bucks F Giannis Antetokounmpo has "made his first brand investment in emerging nutrition company Ready Nutrition, whose primary product is its Ready Water sports drink that competes with Gatorade, Powerade and BodyArmor," according to Kurt Badenhausen of FORBES. Former Pitt basketball player Pat Cavanaugh launched Ready Nutrition in '12, and the brand last year posted sales of more than $100M on double-digit growth. Antetokounmpo partnered with Cavanaugh last year, and their partnership has "evolved over 18 months." Terms of the deal were not disclosed. There is an endorsement component in the agreement, but Antetokounmpo "downplays that part of their pact." He said, “This is not just an endorsement deal, it’s something I believe in. I love working with Pat" (FORBES.com, 5/28).