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Volume 26 No. 177
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Sports Shutdown Forces Adidas To Embrace Video Game Activations

Live sports' indefinite hiatus is "forcing Adidas to recreate those events that have been canceled in video games," according to Seb Joseph of DIGIDAY. Since the start of April, Adidas has been "streaming matches for the 'Uncanceled Cup' between 12 footballers and 12 celebrities" on its Facebook Li...

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