Group Created with Sketch.
Volume 26 No. 179
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

European Soccer Shirt Deals Come Into Focus As Leagues Return

With major European soccer leagues returning after a months-long hiatus due to COVID-19, lucrative shirt sponsorship deals will again accrue value for brands. The rights to the largest deal in Europe go to LaLiga's Real Madrid, whose shirt deal with Emirates is worth $76M a year until '22. Their Sp...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...