Alter noted ticket sales account for an estimated 40% of the Sky's overall revenueNBAE/GETTY IMAGES
WNBA Chicago Sky Owner Michael Alter remains hopeful the season will go on in some capacity, although he said that if the league does get a green light from public health officials to start its season, "fans will not be in attendance," according to Madeline Kenney of the CHICAGO SUN-TIMES. Alter said, "We don't know when we’re going to start and how it’s going to be ... but we do know we’re going to lose a tremendous revenue source, which is tickets." He added that ticket sales "account for an estimated 40 percent of the Sky's overall revenue." Kenney noted with the season on hold, the Sky have "implemented a ticket policy similar to those of other teams, in which they will honor tickets for postponed games on the rescheduled dates." If a game is canceled altogether or "isn't open to fans, the Sky plan to offer a credit for a future game or a refund." Sky F Jantel Lavender said that she is "'most definitely' concerned about the financial strain the pandemic has had on teams and the league," which lost a reported $12M in '18. Lavender: "It seems like it would be crazy to have a season. But I can see the financial part of it being a reason why they really push for us to have a season" (CHICAGO SUN-TIMES, 5/10).
