Cisco Launches Two-Part Campaign Promoting Athlete-Fan Engagement

Technology conglomerate Cisco is focusing on "two major themes of the pandemic in its new campaign, #LifeonWebex," which was created with Octagon, according to Ryan Barwick of ADWEEK. First, through the "lens of Webex, Cisco’s at-home videoconferencing platform, the brand has partnered with professional athletes to share their relatable experiences of working from home." Cisco "soft-launched the first component of the campaign, in partnership with Golf.com, last week across its social channels and on the golfing website," with an ad resembling an "episode of MTV Cribs starring golf pros." In it, golf personality Erik Anders Lang discussed the course where he "landed his first hole-in-one." The brand also is "hosting a daily challenge among its athletes." The second component of the campaign, launched Monday, "matches players" from NYCFC, including G Sean Johnson and D Anton Tinnerholm, with their "most obsessed fans" (ADWEEK.com, 4/14).