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Marketing and Sponsorship

Dropped Pass: Howard Stern Recalls Bailing On Tom Brady Ad

Stern said that the idea of being in a Super Bowl ad with Tom Brady really appealed to himGETTY IMAGES

Howard Stern almost appeared in a Super Bowl ad with Tom Brady several years ago, but eventually declined the offer. Stern recalled the story yesterday when talking to the new Buccaneers QB, saying the two were "supposed to be in a Super Bowl commercial together" for Intel 360 that aired during Super Bowl LI in '17. Stern said being in an ad with Brady “really appealed to me.” He noted the Intel 360 product allows someone to be “seen at all angles." Recalling the ad pitch, Stern said, "So let’s show Tom Brady at all angles and he’ll look perfect and beautiful. And then they’re going to show you and at every angle you’re going to look bad.” Stern: “I said to my agent, ‘F--- this!’” (“The Howard Stern Show,” SiriusXM, 4/8).

SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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