A review of alcoholic beverage sales at the Univ. of Kansas, Kansas State and the Univ. of Missouri revealed the schools "successfully ventured into the world of alcohol sales at their most popular sporting events over the past several months," according to Kellis Robinett of the WICHITA EAGLE. KU AD Jeff Long said, "The money we netted off of our sales was more than we anticipated in even our more aggressive scenarios and providing it inside the stadium created a better atmosphere at our football games." MU Deputy AD & CFO Tim Hickman said, "The overwhelming response we got was positive." Kansas State AD Gene Taylor said, "I have not yet heard a complaint from a fan that they don't like the beer sales. We haven't had any issues with it." Meanwhile, Robinett notes MU fans were the "thirstiest members of the group, leading the way with gross alcohol sales of $622,926 at football games last season, in addition to $79,803 at men's basketball games and $5,023 at women's basketball games." The school "netted $371,723 on those sales." Long said that KU also "cashed in after introducing alcohol at its football games, selling $497,316 worth of beer and wine at Memorial Stadium for a net profit of approximately $225,000." Kansas State "sold 12,036 units of beer and wine at its basketball games for a net profit of $67,866" (WICHITA EAGLE, 4/9).
