Menu
Marketing and Sponsorship

NASCAR Team Expects Upwards Of $800,000 In Lost Sponsorship

Rick Ware Racing Owner Rick Ware said the shutdown of racing due to the coronavirus pandemic has "dramatically complicated things" from a financial standpoint, as his NASCAR Cup Series teams probably will "lose $600,000-800,000 in sponsorship." Appearing on SiriusXM yesterday, Ware said, "Some of our sponsorship revolves around the social media, the amount of TV time, the way sponsors leverage. Some of it is, they're regional or franchise companies, so they bring in a handful of people and use it to do some light hospitality." Ware said the team "had really decent sponsors" on its cars. However, he said, "Two of those people probably won't make it back -- for sure if there are no fans there -- because that means there is no access in the pits. So we'll lose that type of sponsorship." He added, "We are obviously working with the sponsors and are thankful for everything we have, but I know the big teams are really counting on the 35 races. ... It's going to change the face a little bit as to how we go racing in the near future, I believe, until we get up over the curve" (“SiriusXM Speedway Legends with Dave Moody,” SiriusXM, 4/6).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/04/07/Marketing-and-Sponsorship/NASCAR-Sponsors.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/04/07/Marketing-and-Sponsorship/NASCAR-Sponsors.aspx

CLOSE