SpringHill Entertainment CEO Maverick Carter said he and LeBron James came up with the message behind their Uninterrupted media company when they "realized that we are an athlete empowerment brand." Carter, appearing on the "Byers Market" podcast prior to the spread of the coronavirus, said, "Our 'Just Do It' is 'I Am More Than An Athlete.'" Carter said of the type of content that interests Uninterrupted, "We have a mission at our company to empower greatness through all individuals, so we look for stories that really lean into that mission and empower that community." Carter said they "didn't look at it as a social responsibility thing" in regard to creating a corporate culture at Uninterrupted that empowers people from different backgrounds, "though a lot of companies have so much history going way back." Carter: "We look at it as, it's what makes our business great. Really having multiple streams of thought, multiple ideas, people with multiple backgrounds at the table coming up with these ideas" ("Byers Market," NBCNEWS.com, 4/1).
