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Virus Could Speed Up Overwatch League's Return To Linear TV

Activision Blizzard Esports has been in talks about getting Overwatch League back on linear TV, receiving fresh outreach from media networks amid the coronavirus shutdown, sources say. Activision's esports series has an exclusive, three-year, $160M digital streaming rights deal with YouTube, but OWL’s linear TV deal with ABC/ESPN ended after last season. No OWL matches have aired on TV in the U.S. so far this year on any channel. However, Activision has continued talking to networks in hopes of finding a deal, and the sports shutdown could hasten OWL’s return to TV. Sources said that NBC Sports Group was in talks in recent months over a deal that would have put OWL matches on some NBC-owned RSNs. OWL has based its teams in cities around the world and was holding home/away matches; the NBC deal could have been a boon for getting local media coverage. However, a deal has yet to be announced, and it was not clear if NBC is still negotiating. ESPN in late February confirmed to THE DAILY that its OWL deal had concluded. However, ESPN could return to the table given its current lack of live programming. While the rights fee that ESPN paid to OWL previously is unclear, OWL’s viewership is heavily tilted toward the digital side, so linear rights would likely be significantly cheaper than the digital rights. Meanwhile, the league this week announced that the rest of the regular season will be played through online-only matches because of the virus. Activision and NBC declined comment.

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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