Visa asked the Olympic athletes it sponsors to film themselves "hand-washing, using hand sanitizer and social distancing," and those videos have been "turned into a series of PSAs," according to Diana Pearl of ADWEEK. Visa is "not putting paid advertising behind the PSAs and instead is posting them to its social channels, encouraging athletes to do the same". Visa Chief Brand & Innovation Marketing Officer Chris Curtin said that after news of the Tokyo Games postponement broke, his team "began brainstorming 'what can we do to help encourage the world that ... we are in this together?'" The athletes were "asked to film themselves doing an athletic feat, or with their sports equipment, and then washing their hands, cleaning their home or using hand sanitizer." The "turnaround for the project was fast: less than a week from when the idea was first formed to when the videos were published." The videos, filmed on smartphones, have a "simple, DIY feel" (ADWEEK.com, 3/31). AD AGE's Pasquarelli & Diaz noted Visa's campaign is called "Do Your Part Like An Olympian." BBDO, N.Y., "worked on the spots." Visa said that content for its PSAs "could come from all 90 of its Olympic and Paralympic ambassadors" (ADAGE.com, 3/31).
