Menu
Esports

Esports Gaining Popularity As Major Sports Continue To Be Postponed

Major stick and ball sports are "postponed for the foreseeable future, if not canceled completely, leaving playing video games -- and watching others play them -- as two of the limited choices left to sate our social and entertainment thirst," according to Jorge Castillo of the L.A. TIMES. More than 150 million Americans "identify as gamers, and not just the influencers who have become wealthy stars." Esports were "built for the quarantine culture," and with hundreds of millions now "shut in for the time being, an already robust community senses an opportunity." This "could be esports’ moment." Dignitas Chief of Staff Ryan Friedman said, "With the cancellation of traditional sports, a lot of people who would have never given esports a chance are going to start at least looking into it and that’s a good opportunity for esports to draw in a bunch of new viewers." Esports had "several major events on the calendar canceled, but most entities have been able to continue competition knowing an amplified audience is available." Twitch has set "all-time highs this month in peak daily active users (22.7 million), average concurrent viewers (1.6 million), and number of streamers (65,000)." In recent weeks, traditional sports entities like NASCAR also have "turned to the virtual world" (L.A. TIMES, 3/30). In N.Y., Kevin Liles wrote under the header, "Online, Virtual Games Escape The New Reality" (N.Y. TIMES, 3/30).

For more coverage of the business of esports, visit our partners, esportsobserver.com.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/03/31/Esports/Esports.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/03/31/Esports/Esports.aspx

CLOSE