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Marketing and Sponsorship

Marketplace Roundup

TENNIS.com's Kamakshi Tandon noted Roger Federer has gained control of the "RF logo that has been associated with his clothing for most of his career." He has not used the logo "since switching clothing companies two years ago" from Nike to Uniqlo, as the logo "was still licensed to" Nike. Neither Federer nor Uniqlo have indicated "whether they plan to use the logo now [that] it has been authorized" (TENNIS.com, 3/10).

SHOW SOME HUSTLE: Boulevard Brewing Co. has created a "new limited-release beer in collaboration" with Royals 2B Whit Merrifield and 3B Hunter Dozier. The beer, called Hustle Up!, will be "available in grocery and liquor stores throughout the Royals viewership area" beginning this week. As part of the deal, Charlie Hustle Clothing Co. created two T-shirts -- Two Hit Whit and Bull Dozier -- with a "portion of the proceeds going to charity" (BIZJOURNALS.com, 3/10).

STAYING TOGETHER: St. Joseph's Univ. signed a multiyear extension with apparel provider Nike. The deal will continue to see Nike outfit all 20 of the school's D-I athletic teams (St. Joseph's).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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