Sabres season-ticket prices "will go up an average of 2.5%" for the '20-21 season, according to Lance Lysowski of the BUFFALO NEWS. The Sabres "rescaled pricing" at KeyBank Center from 15 to 30 price points to "ensure that fans closer to the action pay more than those in the same section sitting farther away." Ten of the price points will "see a decrease from this season." The team said that it followed the NHL's "standard analytical model, which examines level of demand, seniority of season ticket holders and team performance." There is an increase in "most areas on the side of the arena in which the Sabres shoot twice, as well as seats along the glass." The Sabres announced the change "earlier than usual to provide ticket holders with enough time to discuss their options with a customer service representative." Season-ticket holders "received a 2.4% price increase" for the current season. As of Wednesday, the Sabres "ranked 20th in average attendance with almost 800 fewer tickets sold per game than last season." Despite having three sellouts, the Sabres "finished last season with an average home attendance of 17,908, the franchise's lowest mark" since '05-06 (BUFFALO NEWS, 2/28).
