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Marketing and Sponsorship

Marketplace Roundup

In DC, Adam Zielonka noted Wizards F Rui Hachimura "topped the list" of best-selling NBA jerseys in Japan. Hachimura has become a "phenomenon in his home country," with 24% of all NBA jersey sales in Japan now being Hachimura jerseys. Rounding out the top five were Lakers F LeBron James, Warriors G Stephen Curry, Nets G Kyrie Irving and Rockets G James Harden. The Wizards accounted for 13% of "all team merchandise sold in Japan" (WASHINGTON TIMES, 2/27).

MAN'S BEST FRIEND: NBCSPORTS.com's Drew Shiller noted Warriors G Klay Thompson "recently filmed a new commercial" for Chinese sportswear brand Anta, which features his English bulldog, Rocco, as a "key component." There is "no clue" on whether or not this ad will "air exclusively in China." Regardless, it is an "awesome commercial and very on-brand" (NBCSPORTS.com, 2/25).

DRINK UP: Malinalli Tequila was named the official tequila and official margarita of the PGA of America, PGA Championship, KPMG Women's PGA Championship and KitchenAid Senior PGA Championship. Malinalli Tequila also was designated as an official supplier of the PGA Championship (PGA of America).

HELLO KITTY: Global lifestyle brand Sanrio signed a partnership with Team USA for the Tokyo Games this summer in time for the company's 60th anniversary celebration this year (Sanrio).

SBJ Morning Buzzcast: May 16, 2024

The NFL's big draws; Jones gets his own 10-part docu-series; Netflix's eye-opening NFL deal and the PGA set for big business weekend

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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