Group Created with Sketch.
Volume 26 No. 139
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

A Day In The Life With FanzzLids Chair Lawrence Berger

FanzzLids Holdings Chair and Ames Watson LLC Partner & Co-Founder LAWRENCE BERGER has a lot on his plate these days, trying to balance an active lifestyle, spending time with his family and juggling his many responsibilities with work. Aside from the many new deals he's helping evaluate and negotiate on a daily basis, Berger has been gearing Lids up for the launch of two new flagship stores. The first, a 10,000-square-foot location on Pier 39 in S.F., will be the largest licensed sports store on the West Coast when it opens. The other, set to open in the American Dream Meadowlands complex near N.Y., will be 30,000 square feet, making it the largest store of its kind in the world. Through all of that, Berger still finds the time to drive his kids to hockey practice and sit with them as they do homework at the end of every night. Berger, who resides in Bethesda, Md., recently caught up with THE DAILY to walk us through what a typical day looks like.

6:45-7:30am: I'm usually up around 6:45, and I start out up and at 'em with family stuff. My three boys are 11, 16 and 18, and as they're eating breakfast, we're watching sports highlights.

7:30-9:00am: I'm catching up on everything, reading newspapers online, catching up on my emails and making a few initial calls with my partner, TOM RIPLEY. We talk to each other eight times a day, no joke. We have this amazing real-time program where we can see overall sales data literally down to the hour. So, I like to look at the data, see what we're up on, and then dig into it and figure out why that is. It's amazing, it's changed the way I do stuff.

9:00am-12:00pm: I tend to flip flop my days and condense my meetings to certain days. Mondays and Fridays are big meeting days for me, where I'll do meetings back-to-back from nine until noon. I try not to do meetings every day, so in that window I'll do a series of half an hour to an hour long meetings, including a team meeting where we look at new deals, and a leadership team meeting where we're looking at our marketing strategy for the next month.

All three of Berger's sons are big DC sports fans, and all three play hockey
Photo: LAWRENCE BERGER
All three of Berger's sons are big DC sports fans, and all three play hockey
Photo: LAWRENCE BERGER
All three of Berger's sons are big DC sports fans, and all three play hockey
Photo: LAWRENCE BERGER

12:00-1:30pm: Three to five times a week, I'll go swim laps or do yoga at lunchtime. In many ways, I think it's actually my most productive time. I'll be sitting in yoga and thinking about a new deal that we're looking at, and near the end of class I may have a thought on a negotiating point that I hadn't thought of before. I find that to be very typical, for me to come away with some takeaway from a workout. After that, I'll grab some lunch.

1:30-5:30pm: In the afternoon, I typically have a series of calls set up, and I'm usually at my desk. We have a very unique setup where, about 50% of the time, I'm working in my office in my attic. We've got a lot of young people who like working from home, and I'm a big believer that if you can produce and you are good, I don't really care where you work because you're probably going to be engaged anyway. So, I'll have a series of calls and between those, I'm sending out emails, reading analysis on new deals we may be looking at, looking at new decks on a potential deal, etc.

5:30-8:15pm: My kids are all hockey players, so we have a lot of ice rink time. I'll take them to the rink, and I'll set up with my computer in the café and do some work and watch them a bit. We're also pretty good about having family dinner, which tends to happen around 7:30.

8:15-10:00pm: We're big believers in everyone doing their homework, and everyone is downstairs doing it. We've got a massive kitchen table, and the kids and I will set up to do some work. If I have a call to make, I'll go up to my office to do that. There's usually a Capitals game or some kind of hockey on mute in the background.

10:00-11:00pm: I'm usually in bed at 10, and I'll watch some TV or something for about an hour before going to sleep sometime around 11.

Know of someone who should be featured in "A Day in the Life"? Send a note to mchupita@sportsbusinessdaily.com.