Menu
Marketing and Sponsorship

Mountain West Teams Struggle With Nike-Manufactured "Smart" Balls

Five of seven MWC teams that use Nike balls have seen their effective field-goal percentage fall this seasonGETTY IMAGES

The Mountain West Conference this season partnered with ShotTracker to "provide its teams with 'smart' sensor-embedded basketballs," but when teams began playing with the new smart balls manufactured by Nike, their "shooting percentages fell sharply," according to Laine Higgins of the WALL STREET JOURNAL. As part of the five-year partnership, ShotTracker works with several equipment companies, including all three that provide basketballs for the 11 MWC teams -- Nike, Wilson and Under Armour -- but "no such decrease in accuracy was apparent" in league games played with the other two manufacturers’ smart balls. Five of the seven conference teams that play with Nike basketballs saw their "effective field goal percentage fall" in games played through Sunday. Players "complained that the Nike balls felt greasy and appeared to have shallower grooves that made them difficult to handle." ShotTracker co-Founder and President Davyeon Ross said that both the company and its manufacturers do "rigorous quality control testing, though ShotTracker doesn’t 'necessarily address anything that doesn’t have to do with our sensors.'" Nike did "not provide details on its manufacturing process or say whether the exterior of the ball changed from last season to this one." San Diego State AD John David Wicker in late January "requested a waiver from Nike to play its home games with Wilson balls embedded with ShotTracker sensors." MWC Senior Associate Commissioner Dan Butterly said that the league "will play its conference tournament with Nike basketballs" (WALL STREET JOURNAL, 2/19). 

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/02/20/Marketing-and-Sponsorship/Nike-Ball.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/02/20/Marketing-and-Sponsorship/Nike-Ball.aspx

CLOSE