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Marketing and Sponsorship

Derrick Jones Jr. Signs With Puma After Winning Dunk Contest

Heat F Derrick Jones Jr. signed a "multiyear footwear and apparel endorsement deal with Puma" in the aftermath of his "narrowly claimed slam dunk contest win," according to Nick DePaula of ESPN.com. Jones wore a "white and pink Puma Clyde Hardwood sneaker to sync with the Heat's colorful 'Vice Nights' jerseys in the contest," and the brand offered him the endorsement deal "shortly after he carried home the trophy." Puma has "circled Jones throughout the season, sending product to South Beach in recent months as the two sides worked toward a deal, and Jones tested the sneakers" (ESPN.com, 2/17). YAHOO SPORTS' Jason Owens noted Jones "joins a growing list of NBA players with Puma deals" that includes Lakers C DeMarcus Cousins, Suns C Deandre Ayton, Lakers F Kyle Kuzma and Kings F Marvin Bagley III (SPORTS.YAHOO.com, 2/17). 

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